Products (481)

A beatnik appears on a hazy stage in stained glass-inspired teal Circle Gs w/ green reflective lenses to deliver slam poetry about the pitfalls of ugly, over-engineered active sunglasses. The...

Tan? Boring. Taupe? *YAWN* C'mon, you can wear beige when you're dead. Go ahead, rock neon as a neutral. Limited-edition, UV-activated shades that go from off-white to brazen purple &...

LIL F*KIN GOODRS: NEVER THE BIG SPOON NEVER the big spoon, ALWAYS the little spoon. If you have a small head you for sure know what we're talking about. And...

A goodr employee accidentally books a trip to Shatter Island, a mysterious tropical "resort" where no one believes they work for a flamingo CEO. During art therapy, they create these...

All along our shorelines, people are committing heinous style crimes. Join us as we reel in these offenders, one pair of hideous orange antimicrobial foam slides at a time. This...

Operation: Blackout Operation: Blackout was a major success… at least from what we’re told. No slip, no bounce aviator sunglasses with polarized lenses packed with UV400 protection. High-performance sunglasses have...

Happy Pride Month! These totally gay sunglasses feature lilac rainbow flag-print Pop G frames & purple reflective lenses. Perfect for your parade fit! goodr is proud to support The LA...

LIMITED EDITION: PLANT PARENTS Have we told you about our kids?! Yes, TECHNICALLY they’re plants.” These two colorways (Plant Buy Me Love, Need for Seed) are inspired by all you proud Plant...

THE OGs: THE FRAMES THAT STARTED IT ALL Classic shape with new levels of style and performance. Designed to look good(r) and stay comfortably on your face whether you’re running...